“It’s like Uber…but for your shoes!”
There I was, sitting in another business pitch competition when
the umpteenth developer walked up to the podium to show off their revolutionary new
mobile app idea. “Just swipe here, tap here, navigate here, sign in here with
your name, address, date of birth, name of first born child…blah, blah, blah”
Next.
Mobile
app development has been around for over 10 years, and yet,
with millions of innovative, creative, fun and useful apps to download, mobile smartphone users spend 84% of their time using just
five non-native apps.
1.Start Learn –
Build an MVP that will satisfy 80% of your target market’s needs and worry
about the bells and whistles later. A lot of apps get bogged down with
unnecessary fluff that creates confusion or even worse, bugs. Obviously, your
development team should be debugging during the acceptance period.
2.
Simplify the Onboarding Process – There’s a reason that
dads like me throw out the manual when we get a new toy, we just want to use
it. Similarly, with mobile applications, I don’t want to spend a ton of time
trying to figure out how to navigate your app. In a 2016 case study by
Localytics and Slice, retention rates went up 50% after implementing a solid
onboarding process
3. Keep
Your App Fresh/Updated – I’ll be honest, when checking out a
new app, I first look at the user reviews and then I note when the last update
took place. As rapidly as technology and user demands change, so too should
your app. There are several theories on how often you should update, but the
most successful apps release updates between 1-4 times per month. Keeping your
users engaged doesn’t just mean working out the bugs, it also means fresh
content.
4.
Listen to Your Users – With any business, the hardest part
is getting customers/users,
but now that your app has users, you must have a rock-solid customer engagement
strategy in place to keep your
customers/users. If you look at a traditional marketing funnel, then you know
this means loyalty programs and incentives, ancillary products and/or services
and referral bonuses, among others. In the world of mobile app development, you
should be combining the traditional with the uniqueness of your digital brand
to create a personalized experience for your users.
Users want to know that you’re listening to them, and while you
don’t need to respond to every negative review, you should, at a minimum, be
using the 80/20 rule (aka the Pareto
principle) to address the most critical issues
As with any good marketing strategy, be sure to coordinate with
your team well in advance of your launch date and make sure the communication
pipeline is wide open and active. After all, if your team is not engaged, why
should you expect your users to be engaged?
“Ding!
Your shoes have been delivered!”
Sataware Technologies one of the leading Mobile App
Development Company in Minneapolis, USA. We’re specialist in areas such as
Custom Software Development, Mobile App Development, Ionic Application
Development, Website Development, E-commerce Solutions, Cloud Computing,
Business Analytics, and Business Process Outsourcing (Voice and non-voice
process) We believe in just one thing – ON TIME QUALITY DELIVER
App development company
Software development company
Game development company
OUR SERVICES:
• Software
Development
• Mobile
App Development
• Web
Development
• UI/UX
Design and Development
• AR and VR
App Development
• IoT
Application Development
• Android
App Development
• iOS App
Development
CONTACT DETAILS:
Sataware Technologies
+1 5204454661
contact@sataware.com
Contact us:
https://www.sataware.com
ADDRESS:
1330 West, Broadway Road,
Tempe,
AZ 85282, USA
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