Peek. Poke. Wink. Nudge. Wave.
Rate. Ah yes, the little reminders of so many apps craving our attention.
They’re like my two-year-old son, pulling at my pant leg yelling, “Daddy, look
at me!” It’s hard to avoid push notifications, which is why so many mobile
phone users are saying “no” to no-tifications. According to a
recent Deloitte survey, 47% of mobile phone users reduce/limit their
usage by “…turning its functions off.” So as users shut off their
notifications, how, as marketers and app developers, can you leverage this
powerful tool as you vie for screen time with other applications? Here’s my list
of rules to keep your app’s push notifications from the dreaded “off switch.”
1. Limit
notifications – So you just created the next big mobile application, and you
want to keep the user engaged, but there’s a fine line between engagement and
enragement. Unless you’re building a messaging app, it is advisable to keep
push notifications down to a maximum of once per day. Just enough to be a
friendly reminder, but not too much to trigger a complete shutdown.
2. Keep
notifications relevant – I’m a huge baseball fan and my sports app knows this
by keeping me updated on the latest scores and stats. However, once in a while
I’ll get a random notification about NASCAR or the WNBA. It’s not annoying to
the point where I would move to a new sports app, but it’s annoying
nonetheless.
3. Use
geofencing/location-based marketing effectively – According to Localytics,
location-based push notifications have a 40% click-through rate. In my personal
experience, TripAdvisor does
a great job with this. If I’m in a new city or town, TripAdvisor will send me
alerts
4. If
all else fails, don’t forget to update your mobile app regularly – So your
app’s notifications have been turned off by the user? Bummer. Ah, but there is
still one trick up your sleeve to stay relevant and keep the user engaged –
regular updates. If you read my
last post about mobile app retention, you’ll know that the most
successful apps average between 1-4 updates per month. Updating your mobile app
isn’t just about new content, format or styles, it’s about engaging the user to
take the updated app out for a spin. If your push notifications have been
turned off, the user will most likely still receive a notification from the app
store (iOS or Android) that your app needs updating.
Sataware Technologies one of the leading
Mobile App Development Company in Minneapolis, USA. We’re specialist in areas
such as Custom Software Development, Mobile App Development, Ionic Application
Development, Website Development, E-commerce Solutions, Cloud Computing,
Business Analytics, and Business Process Outsourcing (Voice and non-voice
process) We believe in just one thing – ON TIME QUALITY DELIVER
App development company
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CONTACT DETAILS:
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+1 5204454661
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Contact us:
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